One number to survive. One number to win. Four numbers a week that get us there.
The one number — cash collected per month
$100,000 / month collected
$100k a month means about $1,000,000 a month in home-service jobs generated for our clients —
we keep 10% of the work we drive. Win the client's growth first; the fee follows.
Where it stands today: $0 / month recurring collected · 0 clients live · 1 lead in the pipe (Level King Pro / Dan). as of Jul 27 2026
The survival number — runway
Under 0 weeks
Cash on hand is -$2,312 against a $1,293 / week burn (as of Jul 27 2026). We are past reserve — every week has to book cash, not just build. Runway is the number watched daily.
The win number — cash collectedtarget
$100k / mo
The finish line for this phase — recurring cash collected, not booked, not promised. Everything below is the path to it.
The four weekly numbers the whole plan, repeated every week
1,500
outreach touches
fills the top of the pipe
5
sales calls booked
turns touches into conversations
2
new clients signed
turns calls into cash
5
jobs delivered / client
turns cash into retention
The 90-day line
+$100k collected in 90 days = close 2 clients a week from week 3, and keep churn near zero. That is the only path that gets runway positive and holds it.
The long horizon still true — ranked below the money math, not ahead of it
3-year
Build a durable stpierre.ai brand and book of clients — the agency that generates real jobs for home-service businesses and keeps a clean 10% share. We get here by winning the weekly numbers, not by chasing it directly.
Jan 2029
The Texas house, on horse-ready acreage — the life the cash is for. It sits behind the business getting cash-positive first.